Pioneer. Rebel. Iconoclast.

Lori Goldstein

"Anything goes with everything" is the credo of trailblazer, stylist, author and entrepreneur Lori Goldstein that has come to define her aesthetic signature as well as the scope and depth of her career

Lori's work has covered a vast range, from her collaborations with photographers Annie Leibovitz at Vanity Fair to Steven Meisel at Vogue Italia, to her styling for designers Donatella Versace and Vera Wang. For Lori, it is never a question of "why" but always "why not." Whether it is in the mix of the high and low, the clash of pattern and color, or the total, uncanny and celebratory challenge to our senses, Lori's world is as multifaceted as the aggressive eclectic style that she has pursued for over 30 years.

In 2015, QVC honored Lori with the title of QVC Ambassador and LOGO by Lori Goldstein® premiered with its own regular show as part of QVC’s “Fashion’s Night In". Upon its success, Lori was given a regular weekend program. She is also the author of Style Is Instinct, an anthology of her work including over eighty astounding images that she created in collaboration with the world's finest photographers, published in 2013.


The LOGO Brand

Lori stepped in front of the camera in 2009 when she launched LOGO by Lori Goldstein® exclusively for QVC

LOGO, born from Lori’s lifelong passion for layering clothes and her “everything” approach to fashion, was designed to make fashion accessible to all women. Lori has succeeded in creating one of QVC’s fastest growing lifestyle brands for the last 12 years, particularly because it offers customers a unique assortment of product and a differentiated brand story, giving women permission to play and allowing them to craft their own style.

Breaking the Rules

It was the photography of Diane Arbus with her strong and off-kilter images that would prove to be an early and important inspiration to Lori. Showing her that one must always look beyond what is actually seen, it enabled her to look at everything in a unique and special way and most importantly, to appreciate them for what they truly are. It is a perspective that has guided Lori throughout her career styling for Allure magazine, Prada, H&M, Hermès, among many others.

Meet Lori's Best Friend Dotti

Lori's miniature pinscher, Dotti, is always by her side. Dotti is an integral part of her life and a fashionista by her own right. She is one of the many layers of Lori's world that she draws inspiration from.