I design clothes that inspire women to feel comfortable, confident, and completely themselves. Let's make getting dressed joyful again!
Growing up, I was drawn to color, texture, and the feeling of freedom I found in nature. That early curiosity still shapes my work today.
As a young person, I just knew I never fit in. But I wasn't going to change for anybody.
My inspiration was my grandmother, Gladys. How she dressed, how she was very carefree and independent.
I see a lot of her in me.
My style is about expanding the definition of beauty — embracing contrast, layering the unexpected, and finding magic in what others might overlook.
My path into fashion unfolded organically. I initially landed in LA, but a trip to New York sparked a move that really launched my career.
I went on to style for major magazines including Vanity Fair, Italian Vogue and Allure, collaborate with legendary photographers like Annie Leibovitz, Steven Meisel, and Mario Testino, and create campaigns for some of the world's most iconic fashion houses.
Styling eventually led me to design. Culminating in the launch of LOGO by Lori Goldstein — a progression that felt both organic and deeply personal.
The line reflects the philosophy I've lived by since childhood: "anything goes with everything." LOGO is focused on comfort, layering, and self-expression. LOGO encourages women to play in their closets and dress for how they feel each day.
Today, I continue to draw inspiration from nature, art, dreams, and collaboration.
I see styling and designing as a kind of dream-making — bringing people, ideas, and textures together so a moment can come alive.
At its core, my message is simple: individuality is powerful, creativity thrives in freedom, and getting dressed each day is an opportunity to explore who you are.
